The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client: SNCF
Category: User Experience Design - Web / Interface Design Craft
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Video Craft / Direction
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Consumer Television / Over 60 Second - Single
Points: 25.0
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Craft / Direction
Points: 15.0
100% Silent
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Nissan South Africa
Category: Radio / Consumer - Campaign
Points: 15.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ
Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 15.0
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Agency: TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki
Client: GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM
Category: Other Branded Content / Co-Promotions
Points: 15.0
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD
Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD
Category: Collateral Design / Promotional Items - Single or Series
Points: 15.0
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation
Category: Collateral Design / Outdoor - Series
Points: 15.0
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt
Client: SNCF
Category: Websites / Branded Games
Points: 10.0
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation
Category: Design for the Greater Good / For-Profit Initiated
Points: 10.0
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt + DAN Paris / Boulogne Billancourt
Client: SNCF
Category: Interactive Craft / Animation / Motion Graphics
Points: 10.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ
Category: Innovation in Outdoor / Single
Points: 10.0
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation
Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 10.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ
Category: Experiential Advertising / Events & Competitions
Points: 10.0
#UNLEARN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTI-EST.
Category: Collateral Design / Posters - Series
Points: 10.0
Predator Instinct: The Game
Agency: TBWA\LONDON / London
Client: adidas
Category: Experiential Advertising / Installations
Points: 5.0
The Connected
Agency: 180LA / Santa Monica
Client: HP
Category: Innovation in Video / Single
Points: 5.0
The Goal Screen
Agency: Mood\TBWA / Sao Paulo
Client: Giraffas
Category: Mobile Applications / Branded Games
Points: 5.0
Avoid Humans
Agency: GSD&M / Austin
Client: GSD&M
Category: Mobile Applications / Self-Promotion
Points: 5.0
Avoid Humans
Agency: GSD&M / Austin
Client: GSD&M
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
AIA SPACE TO PRAY AD
Agency: TBWA\Sri Lanka / Colombo 06
Client: AIA INSURANCE LANKA PLC
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
ANZ GAYTMs
Agency: Whybin\TBWA Group Melbourne / South Melbourne
Client: ANZ
Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
The Little Market
Agency: TBWA\LONDON / London
Client: Lidl UK
Category: Experiences / Outdoor Spaces
Points: 5.0
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation
Category: Innovation in Outdoor / Single
Points: 5.0
Predator Instinct: The Game
Agency: TBWA\LONDON / London
Client: adidas
Category: Experiences / Indoor Spaces
Points: 5.0
Its Your Call
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: 3AW
Category: Social Media / Best Use of a Social Network
Points: 5.0
Tough Decisions
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Médecins Sans Frontières
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
CHRISTCHURCH REPAIRED WITH GOLD
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Christchurch & Canterbury Tourism
Category: Experiences / Brand Installations
Points: 5.0
50
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Consumer Television / 60 Second - Single
Points: 5.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ
Category: Direct Marketing / Ambient Media
Points: 5.0
Pens
Agency: TBWA\PARIS / Boulogne Billancourt + \ELSE / Boulogne Billancourt + Troublemakers TV / Paris
Client: Amnesty International
Category: Broadcast & Moving Image / Animation
Points: 5.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ
Category: Experiential Advertising / Installations
Points: 5.0
Predator Instinct: The Game
Agency: TBWA\\LONDON / London
Client: adidas
Category: Experiential Advertising / Events & Competitions
Points: 5.0
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation
Category: Experiences / Brand Installations
Points: 5.0
Brazucam
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Adidas
Category: Other Branded Content / Custom Content
Points: 5.0
Sledge Hockey
Agency: TBWAToronto / Toronto
Client: Pepsico
Category: Online / Short Form
Points: 5.0
1.24.14
Agency: TBWA\\Media Arts Lab / Los Angeles
Client: Apple
Category: Online / Short Form
Points: 5.0
Back in the Game
Agency: TBWA\Toronto / Toronto
Client: Nissan Canada Inc.
Category: Documentaries / Online
Points: 5.0
Back in the Game
Agency: TBWA\Toronto / Toronto
Client: Nissan Canada Inc
Category: Broadcast & Film / Branded Television
Points: 5.0
The Fading News
Agency: TBWA\ISTANBUL / Istanbul
Client: Radikal
Category: Websites / Publications & Media
Points: 5.0
NZdronie
Agency: Whybin\TBWA Sydney / Pyrmont
Client: Tourism New Zealand
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
3D on the Rocks
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO Inc. / Tokyo
Client: SUNTORY HOLDINGS LIMITED
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
#UNLEARN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTI-EST.
Category: Design Craft / Typography - Single or Series
Points: 5.0
Client:
SNCF
Title:
The most serious game ever
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Video Craft / Direction
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nissan South Africa
Title:
100% Silent
Category:
Radio / Consumer - Campaign
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM
Title:
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Category:
Other Branded Content / Co-Promotions
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Collateral Design / Outdoor - Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
SNCF
Title:
The most serious game ever
Category:
Websites / Branded Games
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
SNCF
Title:
The most serious game ever
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
ANTI-EST.
Title:
#UNLEARN
Category:
Collateral Design / Posters - Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
HP
Title:
The Connected
Category:
Innovation in Video / Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Giraffas
Title:
The Goal Screen
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
GSD&M
Title:
Avoid Humans
Category:
Mobile Applications / Self-Promotion
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
GSD&M
Title:
Avoid Humans
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
AIA INSURANCE LANKA PLC
Title:
AIA SPACE TO PRAY AD
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Lidl UK
Title:
The Little Market
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiences / Indoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
3AW
Title:
Its Your Call
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Médecins Sans Frontières
Title:
Tough Decisions
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Christchurch & Canterbury Tourism
Title:
CHRISTCHURCH REPAIRED WITH GOLD
Category:
Experiences / Brand Installations
Award:
2015 Design Merit Award
Points:
5.0
Client:
Gatorade
Title:
50
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Pens
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Experiences / Brand Installations
Award:
2015 Design Merit Award
Points:
5.0
Client:
Adidas
Title:
Brazucam
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Pepsico
Title:
Sledge Hockey
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Apple
Title:
1.24.14
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Nissan Canada Inc.
Title:
Back in the Game
Category:
Documentaries / Online
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Nissan Canada Inc
Title:
Back in the Game
Category:
Broadcast & Film / Branded Television
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Radikal
Title:
The Fading News
Category:
Websites / Publications & Media
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Tourism New Zealand
Title:
NZdronie
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
SUNTORY HOLDINGS LIMITED
Title:
3D on the Rocks
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Merit Award
Points:
5.0